McNab Meetup: Bringing Corporate Event Experiences to Life

The Brief

McNab’s annual Meetup brought together more than 700 guests at The Star Brisbane for a day of connection, celebration and company-wide engagement.

Architects of Vibe partnered with McNab to transform multiple floors of the venue into a cohesive event experience, delivering two distinct environments that supported the day's program. The morning focused on the formalities, with a fully themed ballroom and foyer, before guests moved to the rooftop Leisure Deck for an afternoon of entertainment, interactive activations and celebration.

With McNab celebrating its 30th birthday, the brief was to create an experience that reflected the brand, brought people together and made the most of every space.

The Experience

The event began with Operation Inside, a carefully themed ballroom and foyer designed to bring McNab’s brand to life across the morning program.

From the stage set and panel furniture to green carpet, branded signage and a custom name tag wall, every detail contributed to a cohesive environment. Finishing touches, including a cupcake stand and prominent brand logo, added personality to the space while ensuring the event felt distinctly McNab.

As the morning formalities wrapped up, attention shifted to the rooftop Leisure Deck. The space was transformed into an engaging afternoon destination where guests could connect, compete and celebrate together.

Fully branded table tennis and a custom putt-putt course brought a playful element to the experience, while a giant deck chair created a standout photo opportunity to commemorate McNab’s 30th birthday. An entry statement, stage set, furniture and signage completed the rooftop environment, ready to welcome more than 700 guests.

The Transformation

As the event production partner, AOV delivered a multi-space corporate event experience that balanced professional presentation with interactive entertainment and celebration.

Key elements included:

• Themed ballroom and foyer: A cohesive Operation Inside environment featuring green carpet, a stage set and panel furniture.

• Custom branded details: A name tag wall, cupcake stand and prominent McNab brand elements.

• Rooftop event transformation: An engaging Leisure Deck environment designed to transition seamlessly from the formal morning program to afternoon festivities.

• Branded interactive activations: Custom table tennis and a putt-putt course encouraging friendly competition and guest participation.

• 30th birthday photo moment: An oversized deck chair creating a memorable visual feature to celebrate the milestone.

• Event infrastructure and styling: An entry statement, stage set, furniture and signage to bring the experience together across the venue.

  
  

By managing the theming, event styling, furniture, signage and activations across multiple spaces, AOV helped create a consistent brand experience while giving each part of the day its own character.

The Result

McNab Meetup ’26 showcased how thoughtful event theming and experiential design can transform a corporate gathering into an engaging, multi-dimensional experience.

From the polished morning environment to the interactive rooftop celebrations, each space was designed to support the program, reflect the McNab brand and encourage guests to connect beyond the formalities.

With more than 700 guests to accommodate and multiple spaces to bring to life, the event demonstrated the value of a coordinated approach to corporate event production, where creative details and practical delivery work together seamlessly.

For businesses planning their next conference, company celebration or corporate event in Brisbane, AOV brings the creative thinking, event theming and production expertise needed to turn a brief into an experience worth remembering.

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